During 1966, Bud Bushnell founded Genie Industries. During that time, he bought the manufacturing rights to a material lift that operated on compressed air. The name Genie came from the "magic in the bottle" which was utilized to raise and lower the hoist. This mechanism really impressed lots of customers and thus, the name was established.
Genie has moved into many new markets, because the demand for lifts and work platforms grew. Over time, as the demand for new machines to meet numerous applications grew, the company made itself known in numerous new markets. Like for example, Genie went into making telehandlers, stick booms, light towers, man-lifts and articulated booms.
Genie decided to secure a partner who had the same values as a result of the economic slump in the start of the 2000s, when they partnered together with Terex. This company has a history acquiring machine manufacturers all over the globe who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
During the initial years after the sale, it was determined to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation within the marketplace. Thus, all Genie equipment continue to be marketed under the Genie brand name.
The company takes great pride in taking advice from and listening to their clients. Genie has always been continually dedicated to improving the efficiency and quality in addition to minimizing wastes. Even long after the sale has been closed, the company focuses on providing exceptional support. These are the very work disciplines that have made Genie a trusted brand over the last decades and continue to keep their reputation for quality and top-of-the-line machines.
The DC and Bi-Energy machines provided by Genie provide emission-free, quiet operation even in the most delicate work settings. Where the machinery must be driven significant distances, like within industrial situations, the Genie bi-energy system combines the benefits of a 48V DC machinery together with the power of a diesel-powered generator.
As opposed to any of the different kinds of aerial platforms, telescopic booms provide greater horizontal reach overall. These equipment are great for limited access areas in construction and other industrial environments. The Genie Telescopic S booms have been engineered to provide utmost productivity. These machinery provide supreme traction and the drive speed you need in order to travel around the work site and job area.