Daewoo Forklifts Arizona

Start-up of the forklift business
In the latter part of the 1960s, Korea encouraged a national expansion of the industrial equipment industry. At that time, the forklift market in Korea was an open-import situation. Korea Machinery Co., Ltd. began to import assembled forklifts and sell them to large business groups, the armed forces and state-run companies. In the year 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The corporation established sales and service outlets throughout the country and, after a few years, opened its very own forklift production plant. Quality improvement and product development through constant technical training were the plant's main focus.

Expansion of forklift exports
The market share of Daewoo Heavy Industries Ltd in the domestic forklift business went as high as 90%. By the 1980s, the company's sales increases and technological improvements had drawn the interest of Caterpillar Industrial Inc., an American company. The two firms entered a joint-venture project in the early 1980s to deal with competition faced by Caterpillar in the United States forklift market. The forklift sales of Daewoo skyrocketed and another plant was built in 1984. Daewoo Heavy Industries Ltd. was then in a position to manufacture forklifts for export. In the early part of the 90s, Daewoo went global with a worldwide sales network. New kinds of forklifts were developed as an independent brand name utilizing Korean technology.

Development of new models
Developed in the year 1998 was the G5 series, the very first series of proprietary models. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for hydraulic systems, transmissions and engines. Many performance and durability tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of main parts. These centers have garnered global respect.

The G5 series is famous for low environmental impact and operator comfort. The G5 is known all around the world for being durable, reliable and operator friendly. The series rated high among clients in large-scale, after sales surveys as part of a consumer-oriented marketing approach for these models.

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